Google seeks Play Store revenue boost with app trials, says report

If Google has its way, you'll be able to play around with that latest game without needing to fully download it. That's one possible initiative Google is considering to boost revenue from its Play Store, according to a report in The Information. The story cites a source "close to the discussions," who says the feature is designed to lure in more app buyers. The theory is that Android owners may be more willing to check out an app if they don't have to wait for it to download or use up as much precious data on their plans. More exploration could lead to increased downloads, and ultimately greater revenue for Google and its partners. To read this article in full or to leave a comment, please click here

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