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Wednesday, October 08, 2014

API usage could be a new source of business intelligence

Just as meaningful metrics have long been harvested from Web traffic reports, so too can an organization learn more about potential customers by carefully studying how they use its APIs, an industry expert advised attendees at the Intel Business of APIs conference.

Many organizations may keep basic statistics on how often their application programming interfaces are accessed, but these metrics could evolve into much more useful key performance indicators, said John Musser, CEO of consulting firm API Science, speaking at the conference in New York Wednesday. Musser was also the founder of Programmable Web, a clearinghouse of API information purchased by enterprise software vendor MuleSoft in 2013.

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