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Wednesday, February 29, 2012

Google Analytics Product Update: Puma case study, new Customize button, & updated search engine rankings

Google Analytics Monthly Product Update
  February 2012
Hello -

Here's a snapshot of what we've been up to in February. We've highlighted improvements to some of our favorite reports and we're sharing links to help centre articles to help get you started or to improve your knowledge.
Access Analytics
 
What's New
Customized Reports made easier The new "Customize" feature in Google Analytics Standard Reports allows you to tweak our predefined reports easily into your own Custom Reports. Click the customize button in your account to see this new feature in action. Customize Screen
Page Rank What is your rank in search results?
We've updated the Google Analytics Search Engine Optimization reports to now reflect the first position of a link to your site. Previously we reported the average position of all links to your site. Look under Traffic Sources > Search Engine Optimization to see how your site rankings were updated. Learn More
Search Engine list expanded
The "Search Engines" report in Google Analytics is auto-populated with a list of known search engines. Periodically, we update our list to reflect new or more popular engines. You can always add any search engines we missed into your tracking code snippet, but it's nicer if they're automatically included. We recently added: http://rakuten.co.jp, http://biglobe.ne.jp, http://goo.ne.jp, http://www.startsiden.no/sok
Search Engines
 
Education & Resources
Case Study
Read how advanced segmentation & testing drove a 7% increase in orders for PUMA. They used Google Analytics to gain a detailed understanding of visitor behavior that enabled them to optimize their entire web site experience. Learn More

The Analysis Exchange
Google Analytics supports this project where you can share your analytics expertise and help a non-profit or NGO. It matches an organization with a pair of volunteer analysts to use Google Analytics to "tell a story" with the data and provide ideas on how the non-profit can better meet their business goals. Learn More

 
Upcoming Events
Meet the Google Analytics team at these coming events:
March 8 & 9GAUGE San Francisco, CA, United States
March 21 & 22Google Analytics User Conference Amsterdam, Netherlands
March 21-25SES New York, NY, United States
We look forward to seeing you at one of these events and hope that these updates add to your Google Analytics experience.

Happy Analyzing,
The Google Analytics Team

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