The future of e-commerce depends on our ability to instill consumer trust and confidence in the Web. As the Internet becomes more central to consumers' lives, online fraud continues to evolve -- and consumer concerns about identity theft are pervasive and powerful. Recent developments in authentication technology have lead to a new kind of SSL Certificate that can increase visitor confidence in legitimate sites and greatly reducing the effectiveness of phishing attacks. Websites with the Extended Validation SSL, such as PayPal, have seen how this new technology enables the address bar in high security browsers to turn green, thus allowing consumers to feel secure that they are on a legitimate Website. In this webcast, you will learn how:
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