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Monday, March 31, 2008

Kaspersky Lab News - General News -Leading Japanese consumer advisory portal Kakaku.com names Kaspersky Internet Security the "Best Internet Security Product 2007"

Leading Japanese consumer advisory portal Kakaku.com names Kaspersky Internet Security the "Best Internet Security Product 2007"
20 Mar 2008
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Kaspersky Lab, a leading developer of secure content management
solutions, announces that Kakaku.com, Japans largest consumer
advisory portal, has awarded Kaspersky Internet Security its Gold Medal
Product Award in the "Best Internet Security Product 2007".

The Kakaku.com Product Award is given based on reviews and user ratings
published on the portal. Each category of products has its own
nomination which includes Gold, Silver and Bronze medals. Kaspersky
Internet Security 6.0, a predecessor of the currently distributed
Kaspersky Internet Security 7.0, won the Gold Medal by earning a total
of 2414 points in the Kakaku.com product rating.

Unlike other product reviews, Kakaku.com does not focus on the amount of
sold licenses and revenue, and does not include opinions of various
experts and authorities. Instead, the review evaluates feedback and
reviews from ordinary users, choosing the most highly-valued products
that have gained users' appreciation.

Kakaku.com provides pricing information, ratings and reviews of
products, as well as operating forums for user feedback and reviews.
More than 12 million users visit Kakaku.com every month, and the site
has accumulated over 7.3 million posts from users.

Kaspersky Internet Security 7.0, a successor to version 6.0, provides
award-winning antivirus protection against viruses, Trojans, worms,
spyware and other malicious programs, and also includes a personal
firewall, an anti-spam filter, Parental Control and more. Being an
integrated security product built on an advanced architecture, it uses
minimal system resources, unlike similar security product suites.

"Its a reliable product delivered by a vendor admitting no
compromise in quality. That was our primary focus when awarding the Gold
Medal; regardless of product price, we are sure that product is worth
the award completely", says Mr. Kamada, head of Media Creative
Department of Kakaku.com Inc. Additional information about Kaspersky
Internet Security 7.0 can be found at
www.kaspersky.com/kaspersky_internet_security
(http://www.kaspersky.com/kaspersky_internet_security) About Kakaku.com

Kakaku.com (http://www.kakaku.com) (Kakaku means "price" in
Japanese) was started in 1997, providing price information on PC
hardware and peripherals, and constantly increasing its user community
by extending the quantity of rated goods and services provided. Now the
site covers a wide range of products including consumer electronics,
cameras, car accessories, telecom, insurance products and more. The
monthly audience (as of 2008) is 12.61 million users and 436.17 million
page views, which makes Kakaku.com Japans biggest advisory portal
for consumers.

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