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Thursday, February 14, 2008

Why are Industry Analysts excited about Serena Mashup?

ZDNet UK Delivers



 









* * * * * * * * SPECIAL ADVERTISER ANNOUNCEMENT * * * * * * * *
Unleash your inner developer with Serena Mashups
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THE_MASHUPS_ARE_HERE

Don't let other people's priorites get in the way of your business ideas!

As a business process owner, have you ever had an idea for a small custom application that would help your department run better, make your customer happier, or potentially open up a new business opportunity?

Be it simply a sales discount approval, new employee onboarding, automated expense report approval or case to issue, chances are - it was neither approved nor developed. Why? Because there is simply not enough resources in IT to work on all applications.

The solution is Business Mashups – a simple tool to help build applications, not just by IT, but also by business users. This enables the business to be more efficient, yet provides the control and governance that is important to both IT and businesses today.

What is a Business Mashup?
Simply put, a Business Mashup is a composite application that ties multiple back-end or cloud-based systems in a strong process-centric framework, that enables the dynamic aggregation of content and collaboration of people across the organisation at any time.

Introducing Serena Mashup Composer
With Serena's Mashup Composer, you now have the means to be truly innovative and create simple applications (or Business Mashups) that benefits your business the most. And you can do it without writing a single piece of code!

Business Mashups Resource Centre
Check out the Business Mashups Resource Centre to learn more about Business Mashups, why businesses are excited that the Mashups are coming, and how you can benefit from it.

Join the Serena Business Mashup Community and interact with Serena experts, learn more about Serena Business Mashups and Serena Mashup Composer. Ask questions, communicate with customers, and learn how to be a masher yourself.

Mashup Composer Image Bring out the inner developer in you. Click here to Test drive Serena Mashup Composer for free today!

Additional Resources

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Reade
whitepaper
guide

composer

 

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